A crucial element for any business to grow and become profitable is recruiting and retaining passionate, driven employees who are properly trained and engaged with their job responsibilities. The utilization of instructional design can effectively and creatively lay the foundation to accomplish this goal, from orientation to addressing shifts in company policy or business trends.

According to a recent Gallup study, only 33 percent of U.S. employees said they were engaged in their jobs. Several problems can arise from this, including low employee retention and high employee turnover, decline in productivity and ultimately customer satisfaction. Instructional design can remedy this by generating interest in company goals and creating clear lines of communication from business leaders to the employees. As opposed to death by PowerPoint and merely dumping information on employees, instructional design fosters creativity in the workplace by incorporating a myriad of instructional tools and different learning styles.

Using tools such as videos, custom PowerPoint presentations, actor-based simulations tests, students can become actively engaged in the content which can drive interest and retention for your company. The accurate culmination of these educational resources can breakdown complex ideas to streamline learning and equip students with the information they need to meet workplace and customer demands. This places an emphasis on employee needs, which can be ascertained during a discovery meeting, or consultation, in which these needs can be identified and addressed.